Follow these guidelines when managing social posts:
| Supported Platforms |
Facebook, LinkedIn, X (Twitter) |
| Character Limits |
Facebook - 60000 LinkedIn - 3000 X - 280 |
| Accepted Image Filetypes | JPG, PNG |
| Image Limits |
Facebook - 30MB LinkedIn - 8MB X - 5MB Make sure images follow the latest social media image size best practices for each platform. When in doubt, keep images at either a 1:1 or 2:1 ratio, e.g. 1200x1200px or 1200x628px |
| Accepted Video Filetypes | MP4, WMV, MOV |
| Video Limits | X - 140sec File size limit - 250MB |
| Content Restrictions |
Maximum of 4 images per multi-image post Image and video not permitted in a single post Social handles (e.g. @lent) are only supported in X posts Type hashtags and merge fields manually - don't copy and paste Add URLs to 3rd party video content (such as YouTube or Vimeo) in the post body/content & and \ aren't permitted in LinkedIn URLs |
| Other Guidelines | The platform automatically shortens all URLs to 20 characters |