Content Guidelines for Social Posts

Follow these guidelines when managing social posts:

Supported Platforms	Facebook, LinkedIn, X
Character Limits	Facebook - 60000 LinkedIn - 3000 X - 280
Accepted Image Filetypes	JPG, PNG
Image Limits	Facebook - 30MB LinkedIn - 8MB X - 5MB Make sure images follow the latest social media image size best practices for each platform. When in doubt, keep images at either a 1:1 or 2:1 ratio, e.g. 1200x1200px or 1200x628px
Accepted Video Filetypes	MP4, WMV, MOV
Video Limits	X - 140sec File size limit - 250MB
Content Restrictions	Maximum of 4 images per multi-image post Image and video not permitted in a single post Social handles (e.g. @lent) are only supported in X posts Type hashtags and merge fields manually - don't copy and paste Add URLs to 3rd party video content (such as YouTube or Vimeo) in the post body/content & and \ aren't permitted in LinkedIn URLs
Other Guidelines	The platform automatically shortens all URLs to 20 characters